Kalkulacja wyceny (mln)
Wartość firmy (EV)	-
Dług netto	-
Gotówka	-
Udziały mniejszościowe	-
Ilość akcji	-
Wartość godziwa firmy	-
Wartość godziwa akcji	Brak danych

Kalkulacja WACC - koszt kapitału
Stopa wolna od ryzyka	-
Premia rynkowa	-
Beta	-
Udział kapitału własnego	-
Udział długu	-
Koszt kapitału własnego	-
Koszt długu	-
WACC	-

Brak modelowania Monte Carlo

Metoda mnożnikowa – opiera się na porównaniu mnożników firm z branży, w której działa wyceniana spółka (np. EV/EBITDA, P/E, P/BV). Metoda ta bardzo dobrze odzwierciedla bieżący stan rynku, wymaga mniejszej liczby założeń oraz jest prostsza w zastosowaniu. Do jej wad można zaliczyć dużą podatność wyceny na zmienność cen porównywanych spółek, subiektywny dobór porównywalnych firm oraz uproszczenie obrazu spółki prowadzące do pominięcia bardzo istotnych parametrów (np. przewaga konkurencyjna, tempo wzrostu, poziom rentowności, strukturę zadłużenia).

	EV/EBITDA TTM	P/E TTM	P/B TTM
Mediana dla branży	9.3	17.0	1.6
System1 Group PLC	10.6	17.2	4.5
Mediana / System1 Group PLC	0.9	1.0	0.4

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Pozostałe spółki z branży Advertising Agencies

Nazwa firmy	Symbol	Kapitalizacja (mln $)	EV/EBITDA	P/E	P/B	Giełda
Beijing Quanshi World Online Network Information Co., Ltd.	002995.SZ	456	-45.9	-43.3	3.6	Shenzhen
SinoMedia Holding Limited	0623.HK	131	8.3	8.6	0.5	HKSE
Guangdong Advertising Group Co.,Ltd	002400.SZ	1,805	52.5	127.2	2.6	Shenzhen
YG Plus, Inc.	037270.KS	388	28.9	65.4	3.1	KSE
Simei Media Co.,Ltd.	002712.SZ	434	128.0	-71.9	2.3	Shenzhen
Hunan TV & Broadcast Intermediary Co., Ltd.	000917.SZ	1,462	18.4	156.3	1.1	Shenzhen
Cheil Worldwide Inc.	030000.KS	1,523	3.8	12.2	1.6	KSE
Focus Media Information Technology Co., Ltd.	002027.SZ	14,679	13.2	20.0	5.8	Shenzhen
Beijing Yuanlong Yato Culture Dissemination Co.,Ltd.	002878.SZ	729	-29.1	-29.3	4.0	Shenzhen
Guangzhou Ruoyuchen Technology Co.,Ltd.	003010.SZ	1,787	87.0	78.2	8.8	Shenzhen
GIIR Inc.	035000.KS	96	1.7	5.8	0.7	KSE
Mobvista Inc.	1860.HK	1,398	18.5	86.7	6.3	HKSE
Shunya International Martech (Beijing) Co., Ltd.	300612.SZ	372	-503.5	-155.2	6.1	Shenzhen
Kyodo Public Relations Co., Ltd.	2436.T	52	7.6	12.1	2.1	Tokyo
Incross Co., Ltd.	216050.KQ	74	11.2	9.4	0.8	KOSDAQ
FAN Communications, Inc.	2461.T	203	21.6	22.7	1.7	Tokyo
BlueFocus Intelligent Communications Group Co., Ltd.	300058.SZ	3,024	-164.0	-57.5	2.1	Shenzhen
Wanka Online Inc.	1762.HK	208	24.4	559.5	1.0	HKSE
Hakuhodo DY Holdings Inc	2433.T	2,977	8.1	39.9	1.1	Tokyo
Digital Holdings, Inc.	2389.T	142	9.8	7.7	0.7	Tokyo
Innocean Worldwide Inc.	214320.KS	587	1.8	9.2	0.8	KSE
Rego Interactive Co., Ltd	2422.HK	82	-25.1	-21.8	2.3	HKSE
LESI GROUP	2540.HK	92	10.1	9.1	1.1	HKSE
Members Co., Ltd.	2130.T	105	16.7	43.7	2.6	Tokyo
ITmedia Inc.	2148.T	215	16.8	20.8	3.3	Tokyo
Sunny Side Up Group, Inc.	2180.T	56	7.6	11.6	1.7	Tokyo
Ruicheng (China) Media Group Limited	1640.HK	260	-22.6	-14.8	11.9	HKSE
CDG Co., Ltd.	2487.T	51	23.3	19.5	1.2	Tokyo
Hakuten Corporation	2173.T	55	5.9	7.9	2.3	Tokyo
ValueCommerce Co., Ltd.	2491.T	113	5.8	5.4	1.2	Tokyo
MATERIAL GROUP INC	156A.T	52	9.9	11.2	3.6	Tokyo
INTAGE HOLDINGS Inc.	4326.T	467	11.5	19.5	2.1	Tokyo
Guangdong Insight Brand Marketing Group Co.,Ltd.	300781.SZ	795	-545.1	-130.8	8.8	Shenzhen
TOW Co.,Ltd.	4767.T	88	10.8	10.5	1.3	Tokyo
Guanghe Landscape Culture Communication Co., Ltd.	600234.SS	276	35.9	40.4	4.2	Shanghai
Arabian Contracting Services Company	4071.SR	1,566	2.0	14.3	4.1	Saudi
Dentsu Group Inc.	4324.T	5,558	2.8	-4.2	1.2	Tokyo
Speee, Inc.	4499.T	201	53.2	204.9	3.5	Tokyo
CL Holdings Inc.	4286.T	59	6.4	-34.7	1.2	Tokyo
Septeni Holdings Co., Ltd.	4293.T	599	26.9	15.7	1.2	Tokyo
CyberAgent, Inc.	4751.T	5,418	18.7	35.2	4.7	Tokyo
Macromill, Inc.	3978.T	335	3.3	16.3	1.1	Tokyo
Guangdong Brandmax Marketing Co.,Ltd.	300805.SZ	627	205.8	346.4	3.0	Shenzhen
HYOJITO Co., Ltd.	7368.T	52	8.8	10.5	1.0	Tokyo
Shanghai LongYun Media Group Co., Ltd.	603729.SS	217	56.9	79.3	4.3	Shanghai
Dlg Exhibitions & Events Corporation Limited	600826.SS	813	14.7	20.1	1.4	Shanghai
Scigineer Inc.	6031.T	51	19.3	13.3	9.9	Tokyo
LITALICO Inc.	7366.T	314	7.3	25.7	4.5	Tokyo
Shanghai Fengyuzhu Culture Technology Co., Ltd.	603466.SS	822	-111.6	-71.1	2.5	Shanghai
i-mobile Co.,Ltd.	6535.T	261	12.7	14.6	2.2	Tokyo
Hylink Digital Solution Co., Ltd.	603825.SS	431	-4.7	-5.6	8.3	Shanghai
Rentracks CO.,LTD.	6045.T	58	9.3	12.5	2.3	Tokyo
Zhewen Interactive Group Co., Ltd.	600986.SS	1,642	35.3	51.9	2.4	Shanghai
Fullerton Technology Co., Ltd.	6136.TW	91	24.6	25.6	0.8	Taiwan
FreakOut Holdings, inc.	6094.T	59	3.5	203.5	0.8	Tokyo
Frontier International Inc.	7050.T	66	17.0	16.1	1.1	Tokyo
Direct Marketing MiX Inc.	7354.T	77	3.5	13.2	0.8	Tokyo
Three's Company Media Group Co., Ltd.	605168.SS	946	30.5	45.6	2.4	Shanghai
Inly Media Co., Ltd.	603598.SS	641	27,063.9	-247.1	23.9	Shanghai
Feedforce Group Inc.	7068.T	95	9.7	15.5	4.6	Tokyo
Macbee Planet,Inc.	7095.T	248	8.7	15.6	3.4	Tokyo
UTS Marketing Solutions Holdings Limited	6113.HK	361	89.2	115.0	35.5	HKSE
Reworld Media Société Anonyme	ALREW.PA	99	-0.2	4.1	0.4	Paris
Hopscotch Global PR Group	ALHOP.PA	64	0.3	10.8	1.9	Paris
Affle (India) Limited	AFFLE.BO	3,313	50.7	73.9	9.6	Bombay Stock Exchange
Affle (India) Limited	AFFLE.NS	3,310	50.7	73.9	9.6	National Stock Exchange of India
Alkemy S.p.A.	ALK.MI	82	-8.2	-4.6	2.1	Milan
f-code Inc.	9211.T	181	12.4	25.2	3.9	Tokyo
Bleach, Inc.	9162.T	58	205.9	-33.3	0.9	Tokyo
AViC Co., Ltd.	9554.T	90	22.9	31.3	7.0	Tokyo
Activation Group Holdings Limited	9919.HK	81	9.0	7.3	1.7	HKSE
1000mercis	ALMIL.PA	76	4.4	16.6	3.9	Paris
Advantage Solutions Inc.	ADV	509	-45.6	-1.3	0.7	NASDAQ Global Select
DMS Inc.	9782.T	114	15.0	19.7	1.0	Tokyo
Bilendi SA	ALBLD.PA	123	8.7	24.6	2.7	Paris
Brightcom Group Limited	BCG.NS	243	2.4	2.9	0.2	National Stock Exchange of India
ad pepper media International N.V.	APM.DE	78	23.6	30.6	3.1	Frankfurt Stock Exchange
Brightcom Group Limited	BCG.BO	243	2.4	2.9	0.2	Bombay Stock Exchange
Boston Omaha Corporation	BOC	446	15.2	536.6	0.9	New York Stock Exchange
APG|SGA SA	APGN.SW	913	17.0	24.0	8.9	Swiss Exchange
Cairo Communication S.p.A.	CAI.MI	442	1.5	7.7	0.7	Milan
Clear Channel Outdoor Holdings, Inc.	CCO	616	-11.5	-22.5	-0.2	New York Stock Exchange
Clear Channel Outdoor Holdings, Inc.	C7C1.F	608	-10.8	-22.2	-0.2	Frankfurt Stock Exchange
Cardlytics, Inc.	CDLX	98	0.5	-0.5	1.5	NASDAQ Global Market
Centaur Media Plc	CAU.L	66	-7.2	-5.0	1.5	London Stock Exchange
Innovid Corp.	CTV	474	188.6	-24.6	2.3	New York Stock Exchange
Cimpress plc	CMPR	1,236	-0.8	7.9	-2.2	NASDAQ Global Select
JCDecaux SE	DEC.PA	4,024	0.1	12.5	1.5	Paris
Deluxe Corporation	DLX	767	-2.2	11.9	0.3	New York Stock Exchange
Criteo S.A.	CRTO	1,335	5.4	9.5	1.3	NASDAQ Global Select
PT Digital Mediatama Maxima Tbk	DMMX.JK	172	64.0	-442.6	4.4	Jakarta Stock Exchange
Enero Group Limited	EGG.AX	57	4.2	-2.7	0.5	Australian Securities Exchange
Eletromidia S.A.	ELMD3.SA	822	7.6	38.5	4.4	São Paulo
ADLPartner SA	DKUPL.PA	150	1.4	11.6	3.7	Paris
Emerald Holding, Inc.	EEX	1,054	8.8	163.6	2.7	New York Stock Exchange
4imprint Group plc	FOUR.L	1,407	9.5	12.1	7.6	London Stock Exchange
GTN Limited	GTN.AX	77	4.8	19.6	0.5	Australian Securities Exchange
High Co. SA	HCO.PA	83	8.1	10.9	0.9	Paris
Integral Ad Science Holding Corp.	IAS	1,408	11.0	29.7	1.3	NASDAQ Global Select
The Interpublic Group of Companies, Inc.	IPG	9,384	5.7	19.1	2.6	New York Stock Exchange
illumin Holdings Inc.	ILLM.TO	77	-180.4	693.3	1.3	Toronto Stock Exchange
IVE Group Limited	IGL.AX	290	2.3	10.7	2.1	Australian Securities Exchange
iClick Interactive Asia Group Limited	ICLK	82	-4.2	-0.7	1.5	NASDAQ Global Market
Inuvo, Inc.	INUV	72	-23.9	-14.4	5.3	American Stock Exchange
Making Science Group, S.A.	MAKS.MC	95	2.3	129.2	4.2	Madrid Stock Exchange
Solocal Group S.A.	LOCAL.PA	105	-3.1	3.2	-1.1	Paris
Marchex, Inc.	MCHX	94	-32.0	-16.8	2.9	NASDAQ Global Select
MCH Group AG	MCHN.SW	148	1.4	39.1	1.2	Swiss Exchange
Next 15 Group plc	NFG.L	348	1.9	6.5	1.4	London Stock Exchange
PT. Media Nusantara Citra Tbk	MNCN.JK	201	1.4	3.3	0.1	Jakarta Stock Exchange
National CineMedia, Inc.	NCMI	452	19.5	-25.0	1.2	NASDAQ Global Select
Magnite, Inc.	MGNI	3,461	25.4	112.6	4.7	NASDAQ Global Select
Nexxen International Ltd.	NEXN	328	4.5	10.0	0.7	NASDAQ Global Market
Nexxen International Ltd.	NEXN.L	351	4.7	10.3	0.7	London Stock Exchange
Publicis Groupe S.A.	PUB.PA	28,036	6.7	13.6	2.0	Paris
Otello Corporation ASA	OTEC.OL	101	-68.5	-5.9	1.3	Oslo Stock Exchange
oOh!media Limited	OML.AX	618	0.0	25.7	1.3	Australian Securities Exchange
QuinStreet, Inc.	QNST	942	39.0	-1,414.4	4.0	NASDAQ Global Select
Omnicom Group Inc.	OMC	14,577	4.2	10.1	3.4	New York Stock Exchange
The Pebble Group plc	PEBB.L	106	5.1	12.8	0.9	London Stock Exchange
Plan B Media Public Company Limited	PLANB.BK	680	4.5	20.8	2.2	Thailand
M&C Saatchi plc	SAA.L	318	6.6	16.0	5.9	London Stock Exchange
Ströer SE & Co. KGaA	SAX.DE	3,272	2.0	21.2	6.0	Frankfurt Stock Exchange
R K SWAMY LTD	RKSWAMY.NS	105	23.8	48.3	3.6	National Stock Exchange of India
Signpost India Limited	SIGNPOST.NS	147	10.6	24.2	5.6	National Stock Exchange of India
Stagwell Inc.	STGW	1,221	-1.2	819.1	1.5	NASDAQ Global Select
System1 Group PLC	SYS1.L	77	11.0	17.8	4.7	London Stock Exchange
Steel Connect, Inc.	STCN	77	14.8	2.8	0.5	NASDAQ Capital Market
WPP plc	WPP.L	7,719	1.2	10.4	1.6	London Stock Exchange
YouGov plc	YOU.L	603	4.0	338.7	2.4	London Stock Exchange
YOC AG	YOC.DE	67	11.4	15.3	6.9	Frankfurt Stock Exchange
WPP plc	WPP	7,847	0.9	10.9	1.7	New York Stock Exchange
Townsquare Media, Inc.	TSQ	135	-8.5	-8.6	-4.3	New York Stock Exchange
Travelzoo	TZOO	148	8.9	12.6	-25.7	NASDAQ Global Select
WiMi Hologram Cloud Inc.	WIMI	141	-2,135.5	131.7	1.0	NASDAQ Global Market
Vertoz Advertising Limited	VERTOZ.NS	92	17.8	28.7	4.0	National Stock Exchange of India
Ureru Net Advertising Co.,Ltd.	9235.T	69	-21.3	-14.2	18.3	Tokyo
YUTORI INC	5892.T	133	19.7	65.9	19.8	Tokyo
Ziff Davis, Inc.	ZD	1,359	3.0	17.9	0.8	NASDAQ Global Select
Xunlei Limited	XNET	57	-28.4	-17.3	0.2	NASDAQ Global Select
MAAGH ADVERTISING AND MARKETIN	MAAGHADV.BO	67	136.7	236.4	24.9	Bombay Stock Exchange