Kalkulacja wyceny (mln)
Wartość firmy (EV)	-
Dług netto	-
Gotówka	-
Udziały mniejszościowe	-
Ilość akcji	-
Wartość godziwa firmy	-
Wartość godziwa akcji	Brak danych

Kalkulacja WACC - koszt kapitału
Stopa wolna od ryzyka	-
Premia rynkowa	-
Beta	-
Udział kapitału własnego	-
Udział długu	-
Koszt kapitału własnego	-
Koszt długu	-
WACC	-

Brak modelowania Monte Carlo

Metoda mnożnikowa – opiera się na porównaniu mnożników firm z branży, w której działa wyceniana spółka (np. EV/EBITDA, P/E, P/BV). Metoda ta bardzo dobrze odzwierciedla bieżący stan rynku, wymaga mniejszej liczby założeń oraz jest prostsza w zastosowaniu. Do jej wad można zaliczyć dużą podatność wyceny na zmienność cen porównywanych spółek, subiektywny dobór porównywalnych firm oraz uproszczenie obrazu spółki prowadzące do pominięcia bardzo istotnych parametrów (np. przewaga konkurencyjna, tempo wzrostu, poziom rentowności, strukturę zadłużenia).

	EV/EBITDA TTM	P/E TTM	P/B TTM
Mediana dla branży	9.1	17.0	1.6
Omnicom Group Inc.	4.0	9.7	3.2
Mediana / Omnicom Group Inc.	2.3	1.8	0.5

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Pozostałe spółki z branży Advertising Agencies

Nazwa firmy	Symbol	Kapitalizacja (mln $)	EV/EBITDA	P/E	P/B	Giełda
Beijing Quanshi World Online Network Information Co., Ltd.	002995.SZ	469	-46.8	-44.2	3.6	Shenzhen
SinoMedia Holding Limited	0623.HK	137	8.7	9.2	0.5	HKSE
Guangdong Advertising Group Co.,Ltd	002400.SZ	1,798	52.2	126.7	2.6	Shenzhen
YG Plus, Inc.	037270.KS	394	91.6	451.1	3.3	KSE
Simei Media Co.,Ltd.	002712.SZ	429	125.1	-70.6	2.2	Shenzhen
Hunan TV & Broadcast Intermediary Co., Ltd.	000917.SZ	1,459	18.4	156.1	1.1	Shenzhen
Cheil Worldwide Inc.	030000.KS	1,525	3.7	11.9	1.6	KSE
Focus Media Information Technology Co., Ltd.	002027.SZ	14,278	13.1	19.8	5.7	Shenzhen
Beijing Yuanlong Yato Culture Dissemination Co.,Ltd.	002878.SZ	744	-29.3	-29.4	4.0	Shenzhen
Guangzhou Ruoyuchen Technology Co.,Ltd.	003010.SZ	1,817	89.3	80.3	9.1	Shenzhen
GIIR Inc.	035000.KS	93	1.9	5.5	0.6	KSE
Mobvista Inc.	1860.HK	1,375	19.2	90.1	6.6	HKSE
Shunya International Martech (Beijing) Co., Ltd.	300612.SZ	373	-504.1	-155.4	6.1	Shenzhen
Kyodo Public Relations Co., Ltd.	2436.T	53	7.7	12.5	2.2	Tokyo
Incross Co., Ltd.	216050.KQ	83	13.9	11.2	0.9	KOSDAQ
FAN Communications, Inc.	2461.T	200	21.3	22.3	1.7	Tokyo
BlueFocus Intelligent Communications Group Co., Ltd.	300058.SZ	3,030	-164.8	-57.8	2.1	Shenzhen
Guangdong Insight Brand Marketing Group Co.,Ltd.	300781.SZ	814	-558.0	-133.9	9.0	Shenzhen
Wanka Online Inc.	1762.HK	187	22.6	518.2	0.9	HKSE
Hakuhodo DY Holdings Inc	2433.T	2,918	8.0	39.1	1.1	Tokyo
Digital Holdings, Inc.	2389.T	154	10.1	8.2	0.8	Tokyo
Innocean Worldwide Inc.	214320.KS	602	2.7	8.1	0.8	KSE
Rego Interactive Co., Ltd	2422.HK	73	-24.1	-20.8	2.2	HKSE
LESI GROUP	2540.HK	83	9.3	8.2	1.0	HKSE
Members Co., Ltd.	2130.T	112	17.3	45.7	2.7	Tokyo
ITmedia Inc.	2148.T	218	17.0	21.2	3.4	Tokyo
Sunny Side Up Group, Inc.	2180.T	58	7.9	12.3	1.9	Tokyo
Ruicheng (China) Media Group Limited	1640.HK	250	-21.3	-14.0	11.2	HKSE
Macromill, Inc.	3978.T	334	3.3	16.3	1.1	Tokyo
CDG Co., Ltd.	2487.T	51	23.3	19.5	1.2	Tokyo
Hakuten Corporation	2173.T	56	6.0	8.1	2.4	Tokyo
Guangdong Brandmax Marketing Co.,Ltd.	300805.SZ	638	208.5	351.3	3.0	Shenzhen
ValueCommerce Co., Ltd.	2491.T	122	6.0	5.8	1.3	Tokyo
MATERIAL GROUP INC	156A.T	55	10.3	11.7	3.8	Tokyo
Orchestra Holdings Inc.	6533.T	52	5.0	30.7	1.3	Tokyo
INTAGE HOLDINGS Inc.	4326.T	458	11.4	19.3	2.1	Tokyo
Shanghai LongYun Media Group Co., Ltd.	603729.SS	213	55.3	77.2	4.2	Shanghai
Dlg Exhibitions & Events Corporation Limited	600826.SS	788	14.6	19.9	1.4	Shanghai
Scigineer Inc.	6031.T	55	20.4	14.0	10.5	Tokyo
Shanghai Fengyuzhu Culture Technology Co., Ltd.	603466.SS	791	-107.9	-68.3	2.4	Shanghai
i-mobile Co.,Ltd.	6535.T	272	12.8	14.9	2.2	Tokyo
TOW Co.,Ltd.	4767.T	90	10.9	10.7	1.3	Tokyo
Guanghe Landscape Culture Communication Co., Ltd.	600234.SS	266	34.9	39.2	4.1	Shanghai
Hylink Digital Solution Co., Ltd.	603825.SS	440	-4.9	-5.7	8.5	Shanghai
Rentracks CO.,LTD.	6045.T	57	9.2	12.3	2.3	Tokyo
Zhewen Interactive Group Co., Ltd.	600986.SS	1,630	35.1	51.6	2.4	Shanghai
Arabian Contracting Services Company	4071.SR	1,447	2.6	11.7	4.2	Saudi
Dentsu Group Inc.	4324.T	5,659	2.9	-4.3	1.2	Tokyo
Fullerton Technology Co., Ltd.	6136.TW	95	26.2	26.9	0.8	Taiwan
FreakOut Holdings, inc.	6094.T	60	3.5	206.8	0.8	Tokyo
Three's Company Media Group Co., Ltd.	605168.SS	823	26.5	39.4	2.1	Shanghai
Speee, Inc.	4499.T	230	56.6	220.9	3.8	Tokyo
CL Holdings Inc.	4286.T	64	7.0	-37.8	1.3	Tokyo
Inly Media Co., Ltd.	603598.SS	654	27,627.6	-252.0	24.4	Shanghai
UTS Marketing Solutions Holdings Limited	6113.HK	375	92.7	119.5	36.9	HKSE
Septeni Holdings Co., Ltd.	4293.T	617	27.6	16.2	1.3	Tokyo
CyberAgent, Inc.	4751.T	5,546	19.4	36.7	4.9	Tokyo
Trenders, Inc.	6069.T	50	8.1	12.1	1.7	Tokyo
HYOJITO Co., Ltd.	7368.T	53	8.9	10.7	1.0	Tokyo
f-code Inc.	9211.T	197	13.8	27.7	4.3	Tokyo
LITALICO Inc.	7366.T	309	7.1	25.3	4.5	Tokyo
Bleach, Inc.	9162.T	67	218.1	-37.0	1.0	Tokyo
AViC Co., Ltd.	9554.T	94	23.5	32.4	7.2	Tokyo
Frontier International Inc.	7050.T	65	16.8	15.8	1.1	Tokyo
Able View Inc.	ABLV	51	-10.9	-10.1	6.1	NASDAQ Capital Market
Direct Marketing MiX Inc.	7354.T	79	3.6	13.3	0.8	Tokyo
Activation Group Holdings Limited	9919.HK	77	8.8	7.0	1.6	HKSE
Feedforce Group Inc.	7068.T	103	10.4	16.7	5.0	Tokyo
Macbee Planet,Inc.	7095.T	262	9.1	16.5	3.6	Tokyo
DMS Inc.	9782.T	115	15.0	19.9	1.0	Tokyo
Reworld Media Société Anonyme	ALREW.PA	97	-0.2	4.0	0.4	Paris
Bilendi SA	ALBLD.PA	122	8.0	22.5	2.5	Paris
Hopscotch Global PR Group	ALHOP.PA	64	0.3	10.8	1.9	Paris
Affle (India) Limited	AFFLE.BO	3,173	48.6	70.8	9.2	Bombay Stock Exchange
Affle (India) Limited	AFFLE.NS	3,173	48.6	70.8	9.2	National Stock Exchange of India
Alkemy S.p.A.	ALK.MI	80	-8.2	-4.6	2.1	Milan
ad pepper media International N.V.	APM.DE	77	23.6	30.6	3.1	Frankfurt Stock Exchange
1000mercis	ALMIL.PA	75	4.4	16.6	3.9	Paris
Advantage Solutions Inc.	ADV	488	-46.6	-1.3	0.7	NASDAQ Global Select
Adtraction Group AB	ADTR.ST	53	10.3	-39.9	1.9	Stockholm Stock Exchange
APG|SGA SA	APGN.SW	876	16.6	23.3	8.6	Swiss Exchange
Cairo Communication S.p.A.	CAI.MI	455	1.6	8.1	0.7	Milan
Brightcom Group Limited	BCG.NS	242	2.4	2.9	0.2	National Stock Exchange of India
Clear Channel Outdoor Holdings, Inc.	CCO	579	-11.5	-21.0	-0.2	New York Stock Exchange
Clear Channel Outdoor Holdings, Inc.	C7C1.F	572	-10.9	-21.0	-0.2	Frankfurt Stock Exchange
Cardlytics, Inc.	CDLX	87	0.6	-0.5	1.3	NASDAQ Global Market
Brightcom Group Limited	BCG.BO	242	2.4	2.9	0.2	Bombay Stock Exchange
Centaur Media Plc	CAU.L	68	-7.2	-5.0	1.5	London Stock Exchange
Boston Omaha Corporation	BOC	438	15.0	529.2	0.8	New York Stock Exchange
JCDecaux SE	DEC.PA	3,973	0.0	12.3	1.5	Paris
Criteo S.A.	CRTO	1,328	5.3	9.3	1.2	NASDAQ Global Select
Innovid Corp.	CTV	474	188.6	-24.6	2.3	New York Stock Exchange
ADLPartner SA	DKUPL.PA	148	1.4	11.6	3.7	Paris
Cimpress plc	CMPR	1,128	-1.1	7.4	-2.0	NASDAQ Global Select
4imprint Group plc	FOUR.L	1,358	9.2	11.7	7.4	London Stock Exchange
Deluxe Corporation	DLX	697	-2.4	10.8	0.3	New York Stock Exchange
PT Digital Mediatama Maxima Tbk	DMMX.JK	161	59.8	-412.7	4.1	Jakarta Stock Exchange
Eletromidia S.A.	ELMD3.SA	810	8.0	39.3	4.7	São Paulo
Emerald Holding, Inc.	EEX	974	7.9	150.6	2.5	New York Stock Exchange
High Co. SA	HCO.PA	82	7.9	10.3	0.8	Paris
Integral Ad Science Holding Corp.	IAS	1,333	10.5	28.2	1.3	NASDAQ Global Select
GTN Limited	GTN.AX	76	4.7	19.3	0.5	Australian Securities Exchange
Inuvo, Inc.	INUV	52	-18.2	-10.9	4.0	American Stock Exchange
The Interpublic Group of Companies, Inc.	IPG	9,107	5.5	18.6	2.6	New York Stock Exchange
illumin Holdings Inc.	ILLM.TO	70	-170.1	635.5	1.2	Toronto Stock Exchange
IVE Group Limited	IGL.AX	274	2.2	10.3	2.0	Australian Securities Exchange
iClick Interactive Asia Group Limited	ICLK	82	-4.2	-0.7	1.5	NASDAQ Global Market
PT. Media Nusantara Citra Tbk	MNCN.JK	194	1.3	3.3	0.1	Jakarta Stock Exchange
Magnite, Inc.	MGNI	2,820	20.5	92.0	3.8	NASDAQ Global Select
Making Science Group, S.A.	MAKS.MC	92	2.2	127.8	4.1	Madrid Stock Exchange
Solocal Group S.A.	LOCAL.PA	103	-3.1	3.1	-1.1	Paris
Marchex, Inc.	MCHX	94	-32.3	-17.0	3.0	NASDAQ Global Select
MCH Group AG	MCHN.SW	144	1.3	38.6	1.2	Swiss Exchange
Next 15 Group plc	NFG.L	404	2.2	7.4	1.6	London Stock Exchange
Otello Corporation ASA	OTEC.OL	97	-65.2	-5.6	1.3	Oslo Stock Exchange
National CineMedia, Inc.	NCMI	497	21.1	-27.3	1.3	NASDAQ Global Select
oOh!media Limited	OML.AX	601	-0.0	25.4	1.2	Australian Securities Exchange
Omnicom Group Inc.	OMC	14,096	4.0	9.8	3.3	New York Stock Exchange
Nexxen International Ltd.	NEXN	320	4.4	9.7	0.6	NASDAQ Global Market
Nexxen International Ltd.	NEXN.L	350	4.7	10.2	0.7	London Stock Exchange
Plan B Media Public Company Limited	PLANB.BK	591	3.6	17.2	1.9	Thailand
Publicis Groupe S.A.	PUB.PA	27,681	7.1	14.3	2.1	Paris
Ströer SE & Co. KGaA	SAX.DE	3,253	2.0	21.5	6.0	Frankfurt Stock Exchange
R K SWAMY LTD	RKSWAMY.NS	113	24.9	50.8	3.8	National Stock Exchange of India
QuinStreet, Inc.	QNST	902	37.3	-1,346.9	3.8	NASDAQ Global Select
The Pebble Group plc	PEBB.L	116	5.4	13.5	0.9	London Stock Exchange
M&C Saatchi plc	SAA.L	324	6.8	16.3	6.0	London Stock Exchange
Signpost India Limited	SIGNPOST.NS	123	9.0	20.4	4.7	National Stock Exchange of India
Steel Connect, Inc.	STCN	77	14.8	2.8	0.5	NASDAQ Capital Market
Stagwell Inc.	STGW	1,190	-1.3	806.5	1.5	NASDAQ Global Select
Townsquare Media, Inc.	TSQ	122	-8.9	-7.7	-3.9	New York Stock Exchange
Travelzoo	TZOO	141	8.6	12.1	-24.7	NASDAQ Global Select
System1 Group PLC	SYS1.L	73	10.5	17.0	4.5	London Stock Exchange
WPP plc	WPP.L	7,575	1.2	10.4	1.6	London Stock Exchange
YouGov plc	YOU.L	586	3.8	327.0	2.3	London Stock Exchange
YOC AG	YOC.DE	66	11.3	15.1	6.8	Frankfurt Stock Exchange
WPP plc	WPP	7,712	0.8	10.6	1.7	New York Stock Exchange
Ureru Net Advertising Co.,Ltd.	9235.T	89	-29.2	-19.2	24.8	Tokyo
YUTORI INC	5892.T	135	20.0	66.8	20.1	Tokyo
Ziff Davis, Inc.	ZD	1,343	3.0	17.8	0.7	NASDAQ Global Select
WiMi Hologram Cloud Inc.	WIMI	134	-19.8	-4.8	1.0	NASDAQ Global Market
Vertoz Advertising Limited	VERTOZ.NS	91	17.8	28.7	4.0	National Stock Exchange of India
Xunlei Limited	XNET	55	-124.4	45.5	0.2	NASDAQ Global Select
MAAGH ADVERTISING AND MARKETIN	MAAGHADV.BO	67	136.7	236.4	24.9	Bombay Stock Exchange